Include a real live photo of you! People love to see who is behind the business & will feel more comfortable hiring you or purchasing from you once they have seen this.
Statement that lets your ideal client know what you can do for them
E.g. I help difference makers + creative entrepreneurs get their message out, so they can make a bigger impact on the world (alyssamartin.com)
Introduce yourself (by name) and how you can help them get to where they want to be!
E.g. Hi there, I’m Alyssa ... and it breaks my heart when I see women undersell themselves. As a Copywriter & Messaging Coach, it’s my job to help you write & talk about your work in a loud, proud voice. (alyssamartin.com)
Backstory... what brought you to where you are today?
E.g. How did this become my life? Well, in 2013, I was working as an expat in Tokyo, Japan. Living abroad was a beautiful adventure... (melyssagriffin.com)
E.g. Within three years of launching my hobby blog, I was earning $1 million dollars per year through my blog and e-courses (melyssagriffin.com)
BEHIND THE SCENES PICS
Where you’ve been featured or clients you have worked with
E.g. Through online courses, free webinars, a Facebook community, and more, I’ve helped over 100,000 brilliant, creative, hustlers LIKE YOU, stand out online. (melyssagriffin.com)
What makes working with you unique
E.g.I know how you can go against the grain, do everything different, and still make a profit (and a difference). (femtrepreneur.co)
- Write in the first person
- Include a few personal things about you so we feel we get to know you!
- Infuse your personality
- Demonstrate your knowledge & experience - totally fine to humble brag here ;)